![]() ![]() So both mega entities have their positions, so let’s chat now about the outcomes. ![]() On top of that, FIFA believes more companies being involved means it would ultimately come out on top from a money perspective. On the FIFA side of things, that organization did not seem entirely comfortable with all the directions EA might take the license, and it seemed to be using that as leverage for why the price should remain high. While EA has and will certainly be able to afford this fee in the future, is it really worth it? That amount of money, even for a company as massive and a game as popular as FIFA, is nothing to sneeze at. Instead of renewing it as EA has done in the past, they seem to have taken a more cautious approach to see if it’s even worth renewing it, especially since the rumored cost to renew is now beyond the old price of $150 million/year. ![]() If you’re unaware, the licensing agreement between EA Sports and the FIFA organization recently expired. ![]() Once again, licenses are at the forefront of the virtual soccer discussion, but this time the ramifications could be significant. ![]()
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